KitKat maker Nestle has hidden tracking devices in their chocolate bars as part of a new competition in which lucky winners will be hunted down and handed a briefcase containing thousands of pounds.
12:04PM BST 27 Sep 2012
The ‘We Will Find You’ competition will see GPS chips placed in six chocolate bar wrappers.
Once one of the lucky bars is opened, the GPS will be activated and a signal will be sent to the competition organisers at Nestle.
The company says that within 24 hours the winner will be located by a helicopter, which has a team on board to hand-deliver a briefcase containing £10,000 in cash.
The wrappers of KitKat 4 Finger, KitKat Chunky, Aero Peppermint Medium and Yorkie Milk chocolate bars will all contain the embedded chips.
A promotional video says the company will “scramble a crack team of highly trained individuals” to find the winner of the jackpot.
The team “will board a helicopter, find the special bar and give the owner £10,000,” it says.
This is not the first time such a competition has been tried. Unilever tried a similar competition with detergent boxes in Brazil.