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Fighting the crave for fattening food? Just surround yourself in its scent

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TAMPA, Fla. (January 16, 2019)- Just a whiff of fried food may entice you to order a high-calorie meal. But breathe it in for longer than two minutes, and you’re more likely to be content with fruit.

A new study published in the Journal of Marketing Research finds ambient food scent can directly satisfy the belly. That’s because the brain doesn’t necessarily differentiate the source of sensory pleasure.

Source: Fighting the crave for fattening food? Just surround yourself in its scent

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Ralph Turchiano

I have a strong affinity for the sciences which led me to create my sites. My compulsion for the past decade has been reviewing literally every peer-reviewed research article. Which can easily be validated by following my posts. To me, science is where the real news is, as it will mold our destiny beyond that of politics or economics. 😉 Please feel free to e-mail: 161803p314159@gmail.com
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