Public release date: 5-Oct-2007

The research, which involved three separate studies and a follow-up, is discussed in “The Calcium Quandary: How Consumers Use Nutrition Labels for Daily Diet,” published in the Journal of Public Policy and Marketing. Peracchio and Block found that:

In Study 1, only two of 37 respondents correctly translated the calcium information on a carton of yogurt from %DV to milligrams.

In Study 2, when 20 physicians were shown the same label, only six gave the right answer in milligrams. (Asked how the calculation was done, one physician who gave an incorrect answer replied: “I have no idea. I made it up.”) Yet most doctors dispense calcium recommendations to their patients in milligrams