Public release date: 22-Oct-2007

Americans are less willing to pay more for healthy dishes, less knowledgeable about healthy menu items, and more likely to consider healthy items bland tasting, finds a Temple University analysis

Americans also reported eating out approximately five times a week in 2006. Fast-food restaurants were the most popular eating establishments for breakfast and lunch, while fast-food and casual dining were the two most popular places for dinner. Ease, convenience and cost were among the top reasons respondents ordered value/combo meals at fast-food restaurants.

In 2006, about 50 percent of respondents strongly agreed that they would be more likely to order healthy items if they were offered as part of a value/combo meal, and 41 percent would like to see actual nutritional information printed on menus.

***Ralph’s note- Fast food restaurants have changed their menu’s before to accommodate this belief. This feel good policy, was a failure each time. Somehow having a dish of broccoli with an Ice Cream Sundae and French Fries combo, never took off.