TAMPA, Fla. (January 16, 2019)- Just a whiff of fried food may entice you to order a high-calorie meal. But breathe it in for longer than two minutes, and you’re more likely to be content with fruit.

A new study published in the Journal of Marketing Research finds ambient food scent can directly satisfy the belly. That’s because the brain doesn’t necessarily differentiate the source of sensory pleasure.

Source: Fighting the crave for fattening food? Just surround yourself in its scent