TAMPA, Fla. (January 16, 2019)- Just a whiff of fried food may entice you to order a high-calorie meal. But breathe it in for longer than two minutes, and you’re more likely to be content with fruit.
A new study published in the Journal of Marketing Research finds ambient food scent can directly satisfy the belly. That’s because the brain doesn’t necessarily differentiate the source of sensory pleasure.
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