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Baffling supermarket prices and poor labelling and could be hiking up your shopping bill

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Baffling supermarket prices and poor labelling and could be hiking up your  shopping bill

By Sean Poulter

PUBLISHED:18:50 EST, 5  September 2012| UPDATED:19:27 EST, 5 September 2012

Supermarkets are confusing shoppers and  pocketing extra profits at their expense by labelling the price of products  poorly, it is claimed today.

Stores routinely sell fresh fruit and  vegetables in standard packs for a fixed price without providing a clear price  comparison with the same items sold loose.

This makes it difficult to make a quick  assessment of value for money.

Consumer champions Which? are calling for a  change in the law that would require retailers to provide clear unit prices,  including shelf labels in large print against a clear background, showing a  price based on a standard formula such as pence per item.

Stores routinely sell fresh fruit and vegetables in standard packs for a fixed price without providing a clear price comparison with the same items sold looseStores routinely sell fresh fruit and vegetables in  standard packs for a fixed price without providing a clear price comparison with  the same items sold loose

Yesterday, supermarket giant Morrisons broke  ranks with its rivals to announce it is backing the campaign with a shift to  clearer price labels.

The greatest confusion occurs around fruit  and vegetables sold loose or in packs, but Which? said it extends to many  products sold in cans, jars and bottles.

Most savvy shoppers will be aware that loose  fruit and vegetables are usually cheaper, but this is not always the case.

A Sainsbury’s pack of four baking potatoes  comes in at 75p, while the store also sells them loose at £1.20 per kilo.

Though it would be difficult to make the  comparison at a glance, calculations on the store’s website suggest the potatoes  in the pack are actually far cheaper per unit, at 19p each versus 36p for those  sold loose.

Significant differences were also flagged up  on items at Tesco and Asda.

The greatest confusion occurs around fruit and vegetables sold loose or in packs, but Which? said it extends to many products sold in cans, jars and bottlesThe greatest confusion occurs around fruit and  vegetables sold loose or in packs, but Which? said it extends to many products  sold in cans, jars and bottles

A Which? survey found three in four people  feel that supermarkets are trying to mislead them on prices.

The group has launched the Price it Right  campaign to put an end to hard to read and inconsistent unit prices.

In theory, stores are currently required to  include unit prices on shelf labels.

However Which? conducted spot checks at the  top ten supermarkets and found none met the best practice criteria for size and  legibility of unit pricing, with labels often too small to read.

which is cheaperwhich is cheaper

Which? executive director Richard Lloyd said:  ‘With household budgets squeezed and rising food costs among the top worries for  consumers, it’s all the more important that stores make it as easy as possible  for people to spot the best value products.’

Morrisons announced it will introduce  standard large labels showing the unit price and price per kilo or per litre  across all its products by the end of next year.

Chief executive Dalton Philips said: ‘By  doing this we believe we can restore trust in supermarket prices.’

The British Retail Consortium, which speaks  for supermarkets, insisted its members do offer clear prices

Read more: http://www.dailymail.co.uk/news/article-2198993/Baffling-supermarket-prices-hiking-bills.html#ixzz25eolCr1k

About Post Author

Ralph Turchiano

I have a strong affinity for the sciences which led me to create my sites. My compulsion for the past decade has been reviewing literally every peer-reviewed research article. Which can easily be validated by following my posts. To me, science is where the real news is, as it will mold our destiny beyond that of politics or economics. 😉 Please feel free to e-mail: 161803p314159@gmail.com
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