PUBLISHED:21:44 EST, 5 October 2012| UPDATED:23:49 EST, 5 October 2012
With Halloween just around the corner, the Heart and Stroke Foundation of Canada has decided the time is right for an hilarious Zombie-themed public service announcement.
Their new video, ‘The Undeading,’ is a Walking Dead-style take on the lifesaving procedure featuring a horde of zombies performing CPR (cardiopulmonary resuscitation) on a hapless victim.
The video starts with a lone woman in the middle of a urban landscape during a zombie apocalypse.
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She manages to kill one zombie, but quickly finds herself surrounded on all sides by a mob of zombies. Suddenly she begins to experience a heart attack, but fortunately one of the zombies is a former doctor and has a plan to save her life.
The PSA cleverly plays off the notion that zombies like only victims who are still alive and breathing. And as it cheekily notes, ‘CPR makes you undead.’
According to the American Heart Association, nearly 383,000 out-of-hospital cases of sudden cardiac arrests occur each year, mostly at home.
Effective CPR from a bystander can double or triple a victim’s chances of survival.
The campaign is edgy, horror-movie style video, but also informative that teaches people what to do if someone suffers cardiac arrest.
According to the Heart and Stroke Foundation, the video is targeted at youth and young adults aged 15-30 and has been posted on YouTube and social networking sites.
‘Regardless of age, everyone can benefit from the lesson embedded in humor in the video: As zombies covet only the living, they need to move quickly to bring cardiac arrest victims back to life. We all should do the same,’ said Director of Health Promotion and Public Affairs Mark Holland.
The video was directed by Hollywood-Canadian director Vincenzo Natali (Splice, Cube) and stars actress Michelle Nolden (Red, The Time Traveler’s Wife and CSI).
Video: The Undeading
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