Using Brainwaves to Test Prices
Is Your Coffee too Cheap? By Frank Thadeusz A German scientist is developing a new way of testing prices by measuring brain waves. Some marketing critics are horrified by the…
Personalised pricing: driving prices down? Yes, a Price Just for You !
The Office of Fair Trading is probing whether some websites use data to hike prices for individual consumers - legal expert Vanessa Barnett says the opposite is likely to be…
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